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Explainers | Trades Marketing News

All explainers published on Trades Marketing News.

Using job photos in marketing: permissions, privacy and the neighbours

Before-and-after photos are a trade's best marketing and the easiest to get wrong. Who owns them, what consent…Explainer

Lead directories for trades: how the pricing actually works

Subscription, pay per shortlist, credits or commission: the four ways UK trade directories charge, what each r…Explainer

Cost per lead for trades: why every benchmark you've seen is wrong

Published cost per lead figures for plumbers, roofers and electricians fall apart on inspection. Seven reasons…Explainer

Accreditation badges as marketing: FENSA, Gas Safe, NICEIC and the rest

What each major UK trade accreditation certifies, how homeowners read the badges, and how to use them in marke…Explainer

Instant forms or website landing pages? The trades advertiser's dilemma

Meta instant forms fill fast and cheap; landing pages filter better and build your own asset. Both compared fo…Worked example

The real cost of a missed call for a one-van trade

A hypothetical plumber, a week of unanswered calls and plain arithmetic. How to put a pound figure on the phon…Explainer

Pay per lead, retainer or fixed fee: how trades pay for marketing

The three ways a UK trade pays for marketing help, who carries the risk in each, the incentives each creates a…Explainer

Asking for reviews the legal way: UK rules on gating and incentives

Since April 2025 the DMCC Act has banned fake and concealed incentivised reviews, with CMA fines up to 10% of …Explainer

Why review velocity matters more than review count for local trades

A profile with 40 reviews and three new a month usually beats one with 200 and none since 2023. How recency, s…Planner

A 12-month marketing calendar for UK trades

Month by month, what homeowners search for, which trades are busy, and what to do about marketing in the quiet…Reference

Trades marketing glossary: 60 terms explained

Sixty terms a UK tradesperson meets when dealing with directories, Google, Meta ads, reviews and marketing pro…Explainer

What homeowners actually check before they ring a tradesperson

The eight things a homeowner checks in the ninety seconds between finding a trade and deciding whether to call…Industry report

The state of trades marketing in the UK, 2026

How UK tradespeople win work in 2026: directories, own websites, Google, Meta ads, reviews and AI search compa…Explainer

WhatsApp Business for trades: quoting, follow-ups and the pitfalls

How UK trades use WhatsApp Business to take job photos, send quotes and chase decisions, the features worth se…