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AI Overviews are changing local trade searches. Here is what shows up now

Two years after AI Overviews reached UK search, home improvement queries look different. What appears for cost…News

The skills shortage is turning trades marketing into recruitment marketing

CITB says construction needs 47,860 extra workers a year to 2029. Small firms now aim their customer marketing…News

Cold snaps, boiler demand and the marketing scramble

The first hard frost sends boiler searches soaring and heating engineers into triage. Why ad costs jump, how t…News

Local Services Ads in the UK: what tradespeople need to know

Google has ended the money-back guarantee behind its Guaranteed badge, replaced it with Google Verified and is…News

What Google's Business Profile changes mean for tradespeople

Google now gives owners four days to reject edits, removes posts with phone numbers and has put a Message butt…News

Short-form video is now where homeowners find tradespeople

Plasterers, sparkies and landscapers are winning work from TikTok, Reels and Shorts without paying for ads. Ho…Roundup

Trades marketing roundup: early November 2026

Google puts a Message button beside Call on Maps, the September spam update finishes, AI content guidance tigh…